Director of Marketing

JOB TITLE:

DEPARTMENT:

Marketing

SUPERVISOR:

Sky City Casino General Manager

SALARY:

Exempt-DOE

JOB SUMMARY:

Job PurposeThe Marketing Director is responsible for all marketing and sales efforts related to Acoma Business Enterprises (ABE) and all of its subsidiary entities. The Marketing Director determines the demand for all services offered by all Acoma Business Enterprise entities and its competitors and identifies potential guests, patrons, customers and develops strategies with the goal of maximizing ABE’s profits and market share. The position plans and directs advertising policies and programs that capitalizes on the shared products and services of ABE and all of its enterprise entities. The Marketing Director engages in promoting and creating goodwill for ABE by writing and selecting favorable publicity material and releasing it through various communications media. The Marketing Director is expected to serve as a public relations ambassador for all Acoma Business Enterprises and must be courteous and helpful to customers at all times. Other related duties may be directed by management.

JOB RESPONSIBILITIES:

Responsible for the operational steady growth of all ABE entities, future projects and marketing campaigns to ensure efficient, successful and profitable operations of ABE businesses.
Assist the Chief Executive Officer (CEO) and Executive Management in ensuring the development of an annual marketing plan that includes operational requirements, organizational structure, staffing and budget stability.
Plans and executes ABE advertising policies; plans and prepares advertising and promotional material. Develops, implements, and maintains approval of all enterprise marketing campaigns.
Develops marketing strategy based on knowledge of established policies, nature of market, finance considerations, and other relevant factors.
Coordinates marketing activities of all ABE departments and enterprises such as sales, graphics art, media, and finances.
Confers with the CEO, Sky City Casino General Manager and Executive Management, department oversights and marketing staff to discuss selection of advertising and marketing media, or enterprise and event to be publicized.
Monitors and analyzes promotion results to determine benefits and cost effectiveness of campaign.
Inspects advertising copy and edits scripts, audio/video tapes, and other promotional media for adherence to specifications.
Analyzes and monitors applicable industry trends, innovations and changes that affect media and marketing planning; consults publications and other sources to learn about conventions and social functions for promotional purposes.
Works directly with Executive Management, Enterprise Managers and Department Managers, the Executive Chef, the Banquet Manager, the Event Sales Coordinator, and others to plan, organize, and implement ABE sales and event programs.
Develops and disseminates a yearly Event and Sales Coordination Plan that includes major events and programs, enterprise sales coordination efforts, departmental responsibilities, and departmental progress, and provides relevant market data. Incorporates relevant market and enterprise data in the
Develops and analyzes promotions pre-performance and post-performance, and reports to Executive Management Team.
Develops, analyzes, and presents reports ranging from activity reports to statistical analysis reports of marketing effectiveness.
Execute and monitor strategic marketing plans, both short and long range, to achieve Acoma Business Enterprises marketing objectives.
Develops innovative casino promotions and events including gaming tournaments, business partnerships, specific casino marketing plans for the slots, table games, and bingo departments, and exciting special events and promotions for casino patrons

MINIMUM REQUIREMENTS:

High School Diploma or Equivalent Required.
Minimum 10 years senior management and experience required or equivalent. Combination of professional experience and educational background.
Minimum five years Indian Gaming Management experience preferred.
Minimum five years Casino Marketing, Marketing Management or agency experience.
Bachelor’s degree in Marketing, Communications or Business Administration or related field required.

PREFERRED REQUIREMENTS:

Ability to obtain and maintain an Acoma Gaming License.

HOW TO APPLY:

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